A visitor understands that your business offers design services, but cannot tell what to send you or what happens after clicking the main button. That uncertainty is a content problem before it is a button-colour problem. Choose one service page and read it as someone arriving from a search result, without the context of your homepage.
Explain who the service is for
Describe the problem you help with and the kind of project the service covers. Include meaningful limits. If the service covers small brochure websites, do not imply that the same package includes a large online shop. A useful illustrative example would be a five-page website for a local studio that wants to show its work and receive enquiries. Clearly label examples; do not invent completed client projects.
Make the next action specific
A link labelled Contact can work when nearby text explains what to expect. Tell us about your project may be clearer when the next screen asks for a brief. Avoid promising an instant quote if the visitor will actually wait for an assessment. The GOV.UK Design System guidance on links offers principles for understandable link presentation. Apply them to the actual destination and audience.
List the information that genuinely helps the first conversation: perhaps a goal, approximate timeline and existing website address. Do not demand a complete specification when the service begins by helping the customer define one. Explain how the enquiry is handled and any response expectation you can reliably meet. A made-up promise of an answer within an hour creates disappointment rather than confidence.
Test the route with a realistic question
Ask someone unfamiliar with the service to decide whether it suits an example project. Then ask them to describe the next step. Watch where they hesitate without explaining the page for them. Your explanation could conceal the gap you need to repair. Check the same route on a phone and using keyboard navigation; good wording cannot compensate for a form that is difficult to reach.
Consider the visitor who is interested but not ready to enquire. A clear outline of the process, relevant examples and an honest explanation of pricing factors may answer their immediate question. Do not force every reader into a sales conversation before providing basic information.
Finish with a concrete edit: define a term, state a limit, remove an unnecessary field or explain the next stage. The visitor should be able to say what they are asking for and what happens next without guessing.